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  Yoga guru Baba Ramdev is considering bidding for the Indian Premier League (IPL) title sponsorship slot vacated by Chinese smartphone maker Vivo. “We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala confirmed to ET, adding Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI). Market watchers said while Patanjali comes with the rub-off of being a staunch nationalistic brand replacing a Chinese one, it lacks the star power of a multinational or a heavily-invested unicorn brand. “Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. While the caste hierarchy among brands could play out, Patanjali owning the title sponsorship would be contextual from a nationalist perspective, since there is an enormous anti-China sentiment prevailing in the country,” said brand strategist Harish Bijoor. Despite being pl...

Netflix is testing a new Rs. 349 monthly “Mobile+” plan in India that sits between Rs. 199 “Mobile” and Rs. 499 “Basic” plans. In terms of benefits, it goes after the Rs. 699 “Standard” plan. Netflix's new Mobile+ plan offers high-definition (HD) video and access on computers — including PC, Mac, and Chromebook — as opposed to the standard-definition (SD) video restrictions of Mobile and Basic. But you can't watch on TV or on simultaneous screens, which you can with the Standard plan. The DocStack app is available on iOS App Store only for now, and as mentioned, it is built by the students of IIT Delhi. The app is free to download, but there is a premium subscription for added features like unlimited documents storage and additional security layer of Touch ID or Face ID for document safety. In the free version, DocStack lets you store up to 30 documents only. Just like CamScanner, you can save digital copies of your bills, visiting card, medical records, credit card bills, ID p...