Patanjali ipl as vivo ipl, Netflix Hindi Interface, Realme C12 with G35 india launch, Redmi K30 Ultra launch on 11 Aug
Yoga guru Baba Ramdev is considering bidding for the Indian Premier League (IPL) title sponsorship slot vacated by Chinese smartphone maker Vivo. “We are considering the IPL title sponsorship for this year, since we want to give the Patanjali brand a global marketing platform,” Patanjali spokesperson SK Tijarawala confirmed to ET, adding Patanjali is considering making a proposal to the Board of Control for Cricket in India (BCCI). Market watchers said while Patanjali comes with the rub-off of being a staunch nationalistic brand replacing a Chinese one, it lacks the star power of a multinational or a heavily-invested unicorn brand. “Patanjali as a title sponsor for IPL will do more for Patanjali than for IPL. While the caste hierarchy among brands could play out, Patanjali owning the title sponsorship would be contextual from a nationalist perspective, since there is an enormous anti-China sentiment prevailing in the country,” said brand strategist Harish Bijoor. Despite being pl...